Equestrian creates grooming wipes to keep horses clean on the go
By ALEX KUSHEL
SOUTH FLORIDA SUN SENTINEL
Wellington resident Minna Greco has a love for horses. As an avid rider, it’s at the barn where she creates memories with her horse Lulu. She also has made a difference for horse owners to further enjoy their experiences. Greco has launched Equi-Clean, disposable grooming wipes that provide a convenient and highly-effective way to keep horses clean.
The hand towel-sized, premoistened wipes have allowed riders, dressage and show-jumping competitors to focus more of their attention on riding while providing an efficient way for everyday horse grooming.
Greco was inspired to launch Equi-Clean after finding she was spending a lot more of her time grooming than riding. She began the process two years ago and the product started to reach businesses last December. Equi-Clean, which features Lulu on the packages, is currently sold at four stores in Wellington for $24.95 for a 25-count package. It’s also available in Coral Springs, Ocala and in Wisconsin. Greco said she is looking to expand the product in retail stores.
“I have received great feedback and it’s been amazing,” Greco said. “Everyone who uses the product absolutely loves it because you can use it for so many things. People are actually really surprised when they first look and how they’re very large. It makes grooming really fast and when you’re done riding, it’s easier to clean and get the sweat off the tack.”
The Equi-Clean grooming wipes are formulated with smelling herbs, including aloe vera, chamomile, comfrey, lavender and thyme. They do not require additional rinsing and are designed to make horses look and smell better. The wipes, which can be reused throughout the day, add shine to the horse’s coat and can prevent fungus on the horse’s face. It serves as a tack cleaner, removing dirt particles, sweat stains and debris from the bridle, saddle, bit and boots. It’s also effective in removing dirt faster for gray horses, according to Greco.
Katherine Bateson-Chandler, an internationally successful dressage rider and trainer, uses Equi-Clean while training in England during the summer months with British Olympic team gold medalist Carl Hester.
“Katherine took a bunch of packages to use them this summer and she was so excited to show this great product to everyone in England,” Greco said. “It’s really exciting to have the support and see her love of the product. It’s a proud moment for me.”
Equi-Clean, which initially was formulated specifically for horses, is being used in other ways. Greco, who noted she keeps packages in the refrigerator, said riders are using it on themselves to cool down and as a face wipe. She also brings the grooming wipes to the gym because of the cooling effect. Greco and other horse owners are using the product for their dogs, which can serve as a paw and coat cleaner and to remove dirt in between baths.
The grooming wipes have also been used by Lauren Knopp Dressage. Knopp is a professional dressage rider who is based at her family’s boarding facility at IDA Farm in Wellington.
“It’s great and equally as effective during the winter and summer months,” Knopp said. “I use it on my horse and dog. In the horse shows, it gives it that nice shine. Everyone here just loves it.”
King Santacruz and Natalie Regel, who both run Santacruz Dressage, also enjoy the new product and it’s featured at horse shows and used to wipe away dust and make the horse’s coat shiny.
“It’s amazing and so easy to use,” Santacruz said. “I use it to clean my face and it feels great. I use it on the horse and on my boots. I can do so many things with it. My clients are using it in shows.”
Greco said horse owners who returned home with her product to New Jersey and Canada were able to have an easier time grooming and riding on colder days. It’s also used when riders are unable to bathe horses during the winter or as a cooling towel for horses during the summer.
Greco, who is a technology program manager for several projects, has a portfolio that oversees 160 people and manages up to a $250 million budget. She has launched e-commerce online companies in the digital space and within different industries, including healthcare and telecommunications.
Despite her demanding schedule, Greco said she looks forward to the equestrian season. She attends horse shows and interacts with owners and charities within the community. She also sponsored Brooke USA, which works toward alleviating the suffering of animals in developing countries.
Greco, who started training Lulu seven years ago, said she enjoys spending time at IDA Farm in Wellington where she rides at least six days a week.
“I am going to always have horses in my life and the way I relax is coming to the barn,” she said. “I love the connection and have been drawn to horses. This is my passion.”